Dough It Your Way: Creative Variations for Irresistible Jam Rolls

When it comes to homemade rolls, the magic starts with the dough. And while a classic, buttery base is always a winner, why not have a little fun and mix things up? Whether you’re craving something rich and brioche-like, extra fluffy, or leaning on the convenience of store-bought options (no shame in that game!), there’s a dough to match your mood.

We’re giving you all the best dough variations to elevate your jam-filled roll game—plus easy swaps and flavor boosters to keep things interesting. Think of this as your permission slip to get creative, try something new, and most importantly… keep baking things that make you happy.

1. Brioche Dough

A rich, buttery dough that results in a soft and fluffy texture, perfect for indulgent sweet rolls.
Best for: Raspberry, blueberry, and fig rolls.

2. Whole Wheat Dough

A healthier, slightly denser alternative with a nutty flavor.
Best for: Fig, apricot, and peach rolls.

3. Sourdough Sweet Dough

Adds a slight tang and a chewy texture while still being soft and fluffy.
Best for: Any jam or preserve, especially tart flavors like raspberry or cherry.

4. Buttermilk Dough

Creates extra softness and a slight tangy richness.
Best for: Blueberry, peach, and marmalade rolls.

5. Croissant Dough

For a flakier, layered texture similar to a Danish pastry.
Best for: Strawberry, apricot, or cream cheese-filled rolls.

6. Gluten-Free Dough

A modified blend of gluten-free flour, xanthan gum, and eggs for structure.
Best for: Any jam roll, ensuring accessibility for those with dietary restrictions.

7. Cinnamon Roll Dough

A slightly sweeter, more enriched dough with a hint of cinnamon.
Best for: Peach, fig, and cherry rolls.

8. Puff Pastry Dough

For a light, crispy texture, creating an easy shortcut for a different experience.
Best for: Raspberry, apricot, or any jam roll with a caramelized glaze.

Pre-Made/Store Bought Dough

1. Pre-Made Crescent Roll Dough

• A light and flaky option, great for quick jam-filled rolls.
• Best for: Raspberry, apricot, or peach rolls.
• Brand Examples: Pillsbury Crescent Rolls, Trader Joe’s Crescent Rolls.

2. Refrigerated Biscuit Dough

• Creates a fluffier, slightly denser texture, perfect for a rustic-style roll.
• Best for: Fig, cherry, or marmalade rolls.
• Brand Examples: Pillsbury Grands!, Annie’s Organic Biscuits.

3. Frozen Bread Dough

• A great alternative for making traditional-style rolls without starting from scratch.
• Best for: Any jam or preserve roll.
• Brand Examples: Rhodes Frozen Bread Dough.

4. Puff Pastry Sheets

• Delivers a flaky, buttery texture that pairs well with fruity fillings.
• Best for: Blueberry, raspberry, or fig rolls.
• Brand Examples: Pepperidge Farm Puff Pastry, Dufour Puff Pastry.

5. Pre-Made Cinnamon Roll Dough

• Comes already sweetened and flavored, making it an easy and delicious shortcut.
• Best for: Peach, cherry, or cream cheese jam rolls.
• Brand Examples: Pillsbury Cinnamon Rolls.

6. Gluten-Free Dough Options

• A great choice for those with dietary restrictions, available in various forms.
• Best for: Any jam or preserve roll.
• Brand Examples: Bob’s Red Mill Gluten-Free Pizza Dough Mix (can be adapted), Wholly Gluten-Free Pizza Dough.

Best store-bought dough options tailored for specific types of jam and preserve rolls:

1. Raspberry, Blueberry, or Strawberry Jam Rolls

Best Dough: Puff Pastry or Crescent Roll Dough

• Why? The buttery, flaky texture pairs well with bright, fruity flavors.
• Recommended Brands:
  • Pepperidge Farm Puff Pastry Sheets
  • Pillsbury Crescent Rolls
  • Dufour Puff Pastry (premium option)

2. Fig, Apricot, or Cherry Preserve Rolls

Best Dough: Frozen Bread Dough or Biscuit Dough

• Why? These fillings work well with a heartier, more rustic dough.
• Recommended Brands:
  • Rhodes Frozen Bread Dough
  • Pillsbury Grands! Biscuits
  • Annie’s Organic Biscuits

3. Peach, Orange Marmalade, or Honey Glazed Rolls

Best Dough: Cinnamon Roll Dough

• Why? The pre-sweetened dough enhances the caramelized flavors.
• Recommended Brands:
  • Pillsbury Cinnamon Rolls
  • Immaculate Baking Co. Cinnamon Rolls (natural option)

4. Mixed Berry, Blackberry, or Cream Cheese Jam Rolls

Best Dough: Buttermilk Biscuit or Frozen Bread Dough

• Why? Buttermilk dough provides a soft, rich texture that complements berry flavors.
• Recommended Brands:
  • Pillsbury Southern Homestyle Biscuits
  • Rhodes Dinner Rolls (thawed and rolled out)

5. Gluten-Free Jam Rolls (Any Flavor)

Best Dough: Gluten-Free Pizza Dough or Crescent Dough

• Why? Many store-bought gluten-free doughs are versatile enough for sweet applications.
• Recommended Brands:
  • Wholly Gluten-Free Pizza Dough
  • Bob’s Red Mill Gluten-Free Pizza Crust Mix (adaptable for rolls)
  • Pillsbury Gluten-Free Dough (if available)

Whether you keep it classic or branch out with a new dough adventure, the beauty of jam rolls is how easily they adapt to your creativity. Try a different base, layer in your favorite preserves, and make each batch feel like something totally special.

If you whip up one of these variations, I’d love to hear which one stole your heart (or your brunch table). Leave a comment, share your pics, or tag me so I can drool over your creations!

And remember—when in doubt, just keep rolling.